The fast and hard fall of Sam Bankman-Fried's empire sent shockwaves through the global crypto markets and raised troubling questions about industry governance practices. A hedge fund manager whose firm invested in SBF's exchange (and vice versa) and the former president of FTX's U.S. arm candidly reflect on how it all went wrong, what they'd do differently, and how they are reengaging and working to build a better industry.