C@C ISSUE 1 — Brainstorm: How Does Crypto Improve its Image?
Austin Convention Center: The Hash StageThere’s no question this industry is viewed less favorably than in 2021. Beyond the obvious – i.e. stop defrauding people – what, if anything, can be done to better market the technology to a skeptical public? Should less loaded terms than “crypto” and “NFT” be encouraged? Can industry bodies devise effective marketing campaigns? (Blockchain’s version of “Avocados from Mexico.”) Or must a decentralized community just accept there’s nothing to do but let the market be the market?
Findings from this discussion will be presented in CoinDesk’s inaugural Consensus @ Consensus report.
Speakers
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Caitlin Cook
Head of Marketing and Communications Hxro Labs
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Jelena Djuric
CEO Noble
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Marc Mathieu
SVP Web3 Studio and Strategic Customer Transformation and Innovation Salesforce
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Michelle O’Connor
VP Brand + Global Communications TaxBit
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Julie Mossler
Head of Marketing CoinFund
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Julia Love
Strategic Consultant The DDP
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Nishant Sharma
Founder BlocksBridge Consulting
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Aubrey Strobel
Communications Advisor Trust Machines Moderator