President of Vayner3, Avery Akkineni, is leading the mission to guide the world's largest enterprises and intellectual property owners in navigating the next iteration of consumer behavior, Web3. In July 2021, Akkineni launched the VaynerX consultancy, Vayner3, alongside serial entrepreneur Gary Vaynerchuk. Partnering with dozens of Fortune 500 corporations across industries, Vayner3 has successfully advised organizations on strategic Web3 initiatives across cryptocurrency applications, NFT program development, and immersive digital experiences. A leader, mentor, and investor in pioneering Web3 projects and communities, Akkineni is also an active advisor for several tech platforms; serving on the Board of Advisors of OneOf and Tracer, on the Web3 Advisory Board for Salesforce, Meta Creative X, and Facebook's Metaverse Council, in addition to being a founding BFF member. Before the launch of Vayner3, Avery spearheaded VaynerMedia's expansion into the Asia-Pacific region, building a team of 150 people and opening VaynerMedia offices in Singapore, Bangkok, Tokyo, and Sydney, while securing 2021 Independent Agency of the Year (Gold) within two years. Before VaynerX, Avery spent her early career at Google in Silicon Valley, while she now resides in Miami, FL.