Beth Beiriger is the senior vice president of operations for DraftKings Marketplace, a digital collectibles ecosystem designed for mainstream accessibility, where she oversees content strategy and the long-term roadmap of the product, including overall development. Beth has over 15 years of experience in the ecommerce industry, leading cross-functional teams in the execution of product development, multi-channel marketing programs and customer success. Prior to joining DraftKings, Beth worked at Invaluable as the chief product officer, where she managed product, UX, and customer care teams to drive customer-centric strategy across the company’s suite of B2C and B2B products. Additionally, she previously led product development at Shoes.com and Staples. Beth received her MBA from University Massachusetts Boston and her BS from Northeastern University.