Christopher Neff is the Global Head of Emerging Experience & Technology at Ad Age, Agency of the Year, Anomaly. Together, they have pushed into areas of growth using Web3, Metaverse worlds, and forms of Generative AI. At Anomaly, Neff architected a Web3 incubator program called Classify, aimed at guiding brand building in the Web3 space. With Ally bank, they are now developing a program born from the incubator in support of the creator economy. Outside of the active incubators, Neff consulted on a Breakfastverse experience pairing fashion powerhouse AMBUSH and Reese’s Puffs that launched in November. Beyond the direct agency day-to-day, Neff advises on Playground, a Web3 community platform and Million Marker, a Y-Combinator startup centered on biological testing. He is a founding member of the Emerging Tech Committee at the Ad Council and a principle in Web3 collective Pesky Union working on their first character world called Mole Patrol.