Devon Ferreira is Chief Marketing Officer at Immutable, spearheading marketing and brand development for the preeminent web3 gaming platform. Ferreira, is well-known for his recent success as marketing chief and brand builder for the Avalanche network and was at the helm during the layer 1 blockchain’s meteoric rise to prominence. Ferreira brings over 20 years of experience as a strategist, marketer and entrepreneur, having previously enjoyed success in leadership positions at Disney and Oakley, where he served as global head of digital commerce and marketing innovation.