Dina Fierro is a creative thinker and a seasoned marketer with more than 15 years of experience. A graduate of FIT, she launched one of the first successful fashion and beauty blogs in 2006. Her early immersion in the influencer community led to a career in emerging media, where she’s guided the digital, social, influencer and experience marketing strategies for a multitude of brands, both agency and brand-side. At Shiseido Americas, she oversees the organization’s new web3/Metaverse Group, with a focus on boundary-pushing initiatives in gaming, the metaverse and the virtual economies.