Guy Hirsch is the Global Managing Director at Kraken digital asset exchange. Prior to joining Kraken, Guy spent 5 years at eToro, a global investment platform with more than $10B in crypto and traditional assets under management. Guy led eToro’s expansion into the US market, serving as US Managing Director, and then promoted to lead eToro’s expansion into Web3 as Managing Director of eToro Art. Guy also served as the Director of Innovation Strategy at Samsung, where he led the company's efforts to develop and implement new technologies and business models. Guy founded two VC-backed startups, one was acquired by a private equity firm, and holds a dual Law and business degrees from Reichman University.