Heidi is Head of Investment Products at Wave Digital Assets, a leading crypto digital asset management firm registered with the US SEC providing various funds (including early stage venture) and bespoke treasury management services for firms seeking tailored digital asset exposure and yield generation. She is also President of GBBC Giving, a nonprofit empowering underserved communities through access to blockchain technology; and Cofounder of PoA, a platform helping artists fundraise and build awareness with digital tools. Heidi formerly launched Blockchain@UCLA and the Los Angeles Blockchain Lab; a collaboration of academia, government, and enterprise developing the blockchain ecosystem in Southern California and abroad; the latter providing blockchain training to women around the world, including Afghanistan. She sits on numerous Boards such as Innovate@UCLA, VanEck Digital Assets Initiative at USC Marshall School of Business, former Female Advisory Board for Lamborghini, and former Honorary Co-chair of US Trade Missions Blockchain for the US Department of Commerce. Prior to her blockchain activism, Heidi turned around distressed assets, growing small businesses into top-tier national firms, and leading sales teams for companies including AIG. She has an MBA from UCLA Anderson School of Management.