Jeff Nicholas leads the creative charge at Authentic Artists as Executive Creative Director. For the last 20+ years, Jeff has been at the crossroads of music and art with previous roles as VP, Innovation for Live Nation and Executive Creative Director/CEO for a music and lifestyle-focused creative agency, The Uprising Creative. He has produced and directed VR experiences, music videos, content, and creative campaigns for Hulu, Samsung, Apple Music, and many others, working with artists such as Rihanna, Justin Timberlake, Shakira, Foo Fighters, and more.