Jess joins as CMO of the Algorand Foundation with 15 years of experience in marketing for some of the world’s best-known companies. Most recently, she was Head of Brand for Privacy at WhatsApp, where she developed the company’s positioning as the world’s top messaging platform. She also led the marketing team’s metaverse efforts, launching Avatars on the platform. Before joining WhatsApp, she worked in global brand marketing at Nike, where she drove massive global fandom and community engagement for platforms like SNKRS and the Nike Run App. Prior, she spent over four years at Apple, leading global special projects for enterprise technology products. Jess loves playing sports, connecting with like-minded leaders around the world, empowering vulnerable women communities, and spending time with her toddlers.