Julie leads Anheuser-Busch’s Web3 team, which is focused on how Web3 technology can help build community and deliver on 1:1 marketing. The launch of the Budweiser Heritage NFT collection in November 2021 marked AB’s initial entry in the space. Since then, the team has launched multiple drops and programs which creatively used existing IP, branded experiences, and new sponsorship models. Julie has enjoyed the challenges of working cross-functionally to bring Web3 and crypto to a large corporate organization and of creating new ownable DTC channels for brands. Overall, Julie has been at Anheuser-Busch for 8 years in various strategy, brand, and operational roles, including Chief of Staff for the US Marketing team. Prior to joining AB, Julie was Vice President at Citi’s Latin America Investment Banking group.