Luisa is COO + Co-Founder of Toonstar, the Web3 entertainment studio behind The Gimmicks, a community-driven animated NFT series produced in partnership with Sixth Wall, the digital arm of Mila Kunis’ Orchard Farm Productions. Prior to launching Toonstar, she spent over a decade at Disney and Warner Bros. where she developed strategy across tentpole franchises (Toy Story, Cars, Marvel, Disney Princess), launched digital platforms and drove innovation in digital content creation. A self professed tech nerd, she’s on a mission to help forge the future of Web3 entertainment + unlock storytelling for creators around the world.