Magatte Wade is founder of SkinIsSkin.com, which sells lip balms made in Africa sold in the US. She is a Forbes “20 Youngest Power Women in Africa”, a Young Global Leader by the World Economic Forum at Davos, a TED Global Africa Fellow, and "Leading Woman in Wellness” award winner by the Global Wellness Summit. In 2014 she was featured on the cover of Forbes Afrique. She serves as Director of the Atlas Network's Center for African Prosperity, a member of the board of Conscious Capitalism, John Templeton Foundation Board of Trustees, and on the Advisory Board of the Whole Planet Foundation of Whole Foods Market. She has written for The Guardian, HuffPo, and Barron’s, and has been profiled by the NYT. She has spoken at the U.N., The Clinton Global Initiative, Aspen Institute, TED, and universities including Harvard, Yale, Columbia, Cornell, MIT, UC Berkeley, Dartmouth, and has been interviewed by Jordan Peterson, Lex Fridman, and dozens more.