Magdalena "Mags" Kala is the founder of Double Down, an early-stage venture fund investing in mainstream adoption of web3. She is passionate about consumer behavior, marketing, and brand building, and works with web3 founders on go-to-market & growth strategies. In addition to Double Down, Mags co-runs Metacurious, a community for marketers interested in web3. Previously, she spent a decade in cross-stage consumer investing at Bain Capital Private Equity & Pags Group and led new initiatives for top brands such as Snapchat, Virgin, and Boston Celtics.