Named one of Vogue Business’ “100 Innovators in Tech,” Simone Berry is an innovator and brand builder at the heart of fashion, culture, and crypto. Jamaican-born Berry spent the majority of the past decade leading teams designing and developing global brands, helping scale them to more than $200m USD in revenue. In 2019, Berry widened her scope to include Web3 by advising brands on how best to enter the world of NFTs and the Metaverse. Berry co-founded the award-winning studio People of Crypto in 2022 with an aim at driving diversity and inclusive forward through Web3 storytelling. As an advocate for black and brown women in the space, Berry is passionate about mentoring the next generation of entrepreneurs, innovators, and creators for a better future. Berry has appeared on major global stages including DAVOS, CFDA, BFF, Web Summit, and L'Oréal's BeautyVerse. She is frequently tapped for her expertise by publications including Vogue, Adage, Adweek, CoinDesk, CoinTelegraph, and Hypebeast.