Leading Nifty Gateway's growth teams, Tara is helping architect the future of NFTs. Thanks to their fiat-friendly, highly customizable user experiences, Nifty Gateway is responsible for bringing to market the biggest names in NFTs from Pak to Beeple and most recently ushering in a new wave of brand value creation as the technology partners behind Starbucks Odyssey Web3 Loyalty Program. Prior to joining Nifty Gateway, Tara spend over a decade in frontier technologies - helping brand and business capitalize on the commercial power of art and creativity, in both the US and APAC.